Raley's: Changing the Way We Eat

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Case Executive: Keith Knopf, President and CEO

The U.S. supermarket industry is under tremendous pressure from new competitors such as Amazon and changing consumer preferences and behaviors. In this dynamic landscape, Sacramento-based Raley’s relies on its strong commitment to purpose to create a point of difference and build trust with employees, suppliers, and consumers. The family-owned chain, which has over 120 stores in California and Nevada, is committed to “infuse life with health and happiness, by changing the way the world eats, one plate at a time.” The Raley’s case study will explore key trends in the supermarket industry and the motivation, decision-making process, programs and practices of a purpose-driven organization.

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