The University of California, Davis, is proud to invite you to attend the inaugural UC Davis Agribusiness Workshop to be hosted at the UC Davis Conference Center March 11–12, 2013.
Participation is recommended for decision makers in small or large enterprises who would benefit from discussions of strategic issues affecting the industry and interaction with peers through structured and informal dialog.
The academic foundation of the program is provided by UC Davis through the College of Agricultural and Environmental Sciences, the Department of Agricultural and Resource Economics, and the UC Agricultural Issues Center.
The workshop will feature case study presentations and discussions, and a closing panel on the implications of consumer-side regulations. The cases feature strategic decisions of a particular organization focused on topics
including the following:
- Strategic decisions and generational change in landlord/tenant relationships and vertical integration
Author: Daniel A. Sumner, Frank H. Buck, Jr. Professor, Department of Agricultural and Resource Economics, University of California, Davis
Case executives: James Rickert and Mary Rickert, managers and co-owners, Prather Ranch
- The role of the winery in a vertically integrated firm emphasizing raw material and production, scale and targeting
Author: James Lapsley, associate adjunct professor, Agricultural Issues Center, University of California, Davis
Case executive: Richard Smith, owner and operator, Valley Farm Management Company and Paraiso Winery
- Integrated strategic decisions for capital investments
Author: Richard Howitt, professor emeritus, Department of Agricultural Resource Economics, University of California, Davis
Case executive: Tony Turkovich, farmer/proprietor, Button & Turkovich LLC
- Sun-Maid – the relationship between branding and marketing
Author: Michael Boland, professor, University of Minnesota
Case executive: Barry Kriebel, president, Sun-Maid
- Obtaining and supplying data services to farming and agribusiness operations and policymakers – prices and production
Author: James MacDonald, branch chief, USDA ERS
Case executive: Cynthia Clark, administrator of National Agricultural Statistics Service, USDA
Also included in the program:
- Panel Discussion: Demand-driven production regulations and standards
Panelist: Jill Benson, co-owner, JS West and Companies
Panelist: Stephen J. Meyer, partner, Downey Brand Attorneys
Panelist: Richard Sexton, professor and chair, Department of Agricultural and Resource Economics, University of California, Davis
- Keynote Speaker: How strategic planning almost put me out of business!
Karen Caplan, president and CEO, Frieda's Inc.
There is no current seminar, please check back later.